Everyone desires a higher Search Engine Results Page (SERP) ranking for their website on search engines such as Google, Bing, and Yahoo. On-page SEO and off-page SEO are the two primary ways to improve a website's position on search engine results pages.
On-Page vs. Off-Page SEO
On-page SEO refers to everything you can do on your page/post to improve its position in search engine results pages. This includes keywords, anchor tags, meta tags, meta descriptions, page and post titles, and internal linking.
Off-page SEO refers to everything you can do outside of your website to improve your SERP position, including link building, forums, influencer outreach, and content marketing.
Off-page SEO, in layman's terms, helps search engines comprehend what others think of your product, services, or website. Possessing even a small number of links from authoritative, relevant websites will increase your chances of ranking higher.
Off-page SEO is not just about getting a link from anyone; it is about getting a link from the right source. In addition, you must ensure that you are receiving "link juice" from the backlink.
Do-follow links are the only ones that pass link juice. This type of backlink is equivalent to the source site endorsing and voting for the linked article, post, or page, thereby increasing the link's authority.
A no-follow backlink is the other type of backlink. These links do not pass any authority from the source website to the linked website.
10 Best Off Page Techniques
1. Brand Mentions
Gary Illyes, a Google Webmaster Trends Analyst, stated in 2017 that if you have good content, a few backlinks, people discussing your brand, and mentions on social media networks, then you are doing well.
Mentions on social media can play a crucial role in indicating to search engines that people are discussing you. Increase brand mentions by interacting with social media audiences and providing helpful responses whenever possible to establish authority and trust.
2. Commenting
In the past, leaving a comment on another blog with a link back to your website was a quick and easy way to acquire additional backlinks. Until the strategy was abused, and Google determined that irrelevant comment backlinks are ineffective.
You may believe that blog commenting is no longer relevant, but there are numerous reasons to continue commenting on blogs if you do so in the right way and with the appropriate audience. It will assist you in establishing rapport with the blog owner and other commenters.
3. Forums
Locate and participate in relevant forum discussions for your product or service. Build a relationship with the community, respond to threads, help others with their problems, and offer advice and suggestions because Google loves discussions!
Be sure to create a complete profile that includes an anchor in your signature, so that when you comment, your signature will include the anchor. Try to find forums that provide do-follow links.
4. Influencer Outreach
Add a community-driven section to your article and reach out to prominent influencers in your niche via Buzzsumo, requesting their valuable insight in the form of feedback, a quotation, or a review. Add context and emphasize their quotations in some way.
Once the content is published, request that they share it with their network. People enjoy learning the opinions of influential figures.
Thus, you can cultivate relationships with influential individuals and leverage their authority to increase your own.
5. Guest Posting
There are numerous blogs accepting guest posts. You only need to identify the desired keyword and then conduct a Google search as follows:
Search term + "write for us"
Add "become a contributor" to your search term.
Plus the word "contribute"
Keyword + "guest blogging"
Here you can learn how to construct a successful guest blogging strategy.
6. Broken Link Building
Broken link building is an interesting strategy. The objective is to identify broken links and contact the owner of the affected resource. The broken link could be one of your own pages, which you would then update, or it could be an out-of-date link from a competitor, which you would offer to replace with one of your own links to similar content. This will help reduce the number of redirects and 404 pages, leading to an improved user experience.
Typically, broken links occur when web hosting expires or when site assets are corrupted during migration. They can also be the result of simple typographical errors. Always choose a reputable web host and be sure to proofread to prevent misspellings.
7. Social Networking
According to research, people spend significantly more time on social networking sites than they did just a few years ago. Engaging and leveraging your social network to increase the reach of your content is a good off-page SEO strategy.
When content receives clicks from multiple IPs, it appears more authoritative because Google receives a signal that multiple visitors from around the world are accessing it.
If your content is of high quality and includes real-world statistics, it can be shared across networks, exposing it to a larger audience.
8. Social Bookmarking
Social bookmarking is one of the most effective ways to acquire visitors immediately. However, there is a lengthy debate regarding its use. The top social bookmarking sites include StumbleUpon, Delicious, Digg, and Reddit. If you are going to use a tagline, be sure to include quality content within it to give your article a boost.
9. Questions & Answers
One of the best ways to build your authority on question-and-answer websites such as Stack Overflow, Quora, and Yahoo Answers is to create and distribute high-quality content to the appropriate individuals. Choose a high-authority and pertinent platform, search for your niche and related questions, and respond in a way that adds value to the question.
If you've written a guide on the same subject, include a link to your site so that visitors can easily locate your content. Be cautious with the links so they do not appear to be spam. This strategy can be a game-changing off-page SEO tactic if executed properly.
10. Newsletters
A newsletter is an economical method of communicating with your audience. Plan your newsletter and include recently published content from your website as well as perhaps some exclusive, original content. In general, you should keep your newsletters brief, but packed with relevant and interesting information. They must also be easily digestible.
Send the newsletter according to your audience's local time zone. If you provide them with value, advice, and timely information, your subscribers are more likely to read and value your newsletters. Avoid sending too many newsletters; otherwise, you will annoy your readers and begin to lose subscribers.