On-page SEO is one of the most important processes for achieving higher rankings in the organic results of a search engine and running successful SEO campaigns.
A website is the focal point of all SEO processes, and if it is not properly optimized for both search engines and users, your chances of receiving search engine traffic are diminished.
Top 7 SEO Techniques for Higher Ranking on Google
Now that the theory behind SEO and the significance of on-page SEO has been established, let's move on to the application.
Some may argue that there are more than 7 on-page SEO techniques, but these are the most important techniques you can immediately implement on your website to boost its SEO.
1. Publish Excellent Content
Always keep the following in mind when dealing with search engine optimization:
A website with exceptional content will perform well with or without SEO. A website with poor content cannot survive, SEO or not. SEO can make a website with excellent content even better!
So, what constitutes quality content? Exceptional content possesses the following characteristics:
Original content (articles, text, images, videos, presentations, infographics, comments, etc.) – No duplicates or rewrites of previously published articles.
Even if it is your own content, if it has already been published on another website, it is not beneficial for your website (unless you specify the canonical tag correctly).
Content comprising textual elements – Create accompanying text for your non-textual content. If you upload videos to your website, try to include a text description as well. If you add images, you should attempt to describe them in words.
2. Optimization of Page Titles and Meta Descriptions
This is SEO 101, but it is crucial for on-page SEO. When search engines "read" your pages, they examine, among other things, the page title and description.
They do this because they need to understand what the page is about, and based on additional factors (off-page SEO, domain authority, competition, etc.), they will place your page (for various keywords) in their index.
3. Optimize Page Content
Content SEO is a component of on-page SEO and involves optimizing the content itself for your target keywords.
Prior to publishing any type of content (text, images, audio, or video), you must first conduct keyword research.
This is required in order to determine what search terms users are entering in the search box and generate content that matches their intent.
After determining your target keywords, you should create a list of related keywords (also known as LSI keywords), longtail keywords, and use them in your page titles, descriptions, headings, and content.
Why? With the introduction of Rank Brain, Google's search algorithms have become more intelligent, and in addition to keyword relevance, they are also looking for topic relevancy in content.
4. Formatting headings and content
A page must be formatted properly. Consider it a report that requires a heading (h1) and subheadings (h2, h3).
The tag H1
Each page can only contain one H1 tag. If you are using WordPress, the page title is automatically enclosed in H1 tags.
You have the option of using the same title> and h1> tags or providing a different title for the heading.
Remember that search engines only display the title tag in their results, not the h1 tag.
5. Internal linking
Similar to creating one's own web
Once a search engine spider discovers a page, it will initially follow the links it finds on that page (both internal and external links).
Therefore, if you do not include any other links within the text, they will read your page and leave.
If you have internal links to other pages on your website, those will also be considered.
It's a method for informing search engines about your other pages.
As previously explained, when search engines discover a page with links, they will also visit the linked pages, so you can use this method to inform search engines about pages of your website they have not yet discovered.
6. External Links
A link to a page outside of your website, i.e. on a different domain, is an external link. It is an external link for the website that links out, and a backlink for the website that receives the link.
Backlinks are crucial for SEO, but what about external links?
External links to related pages help Google determine the topic of your page. It also indicates to Google that your website is an informational hub.
Adding external links to your content will not help you directly with SEO, as it is not a ranking factor, but it will indirectly help you.
You can use external links to link to other websites and then notify those sites via email. Webmasters will be pleased to learn that you have linked to them, as this is a great way to begin a conversation with them. Many webmasters will be more likely to return the favour and provide you with backlinks to your site, allowing you to gradually cultivate this relationship.
7. Page Loading Speed
Google is investing a substantial amount of money to accelerate the web. Every year at Google I/O, someone will discuss the importance of speed and their desire to index the quickest websites.
They have added speed as an official ranking factor in order to "force" website owners to take speed into account.
Therefore, we know for certain that website speed affects SEO and ranking.
As a webmaster, it is your responsibility to ensure that your website loads as quickly as possible by following Google's recommendations. Fast-loading websites are advantageous not only for SEO, but also for customer retention and conversions. if you want to become a seo expert then join this online seo course.