On page SEO refers to the activities that you carry out on your website, such as coding techniques, tags, descriptions, and other parameters, in order to improve the overall quality of your website. Off page SEO refers to the strategies that are used to improve your website ranking and are carried out on the web and on other platforms, rather than on your website itself. Learn a little bit about On Page and Off Page SEO techniques by reading this article. Off page website optimization includes link building and social sharing, among many other techniques.
If you are good at coding, you will always find on page SEO easier than Off page SEO because you will have strong website structure knowledge. On the other hand, if you have ultimate writing skills and are able to write unique and quality content that can attract user, you will find Off page SEO an easier task. The difficulty level of SEO depends on your expertise. If you are good at coding, you will always find on page SEO easier than Off page SEO.
The On-Page SEO Techniques That Are Most Common And Important
Content is the king of SEO
Your page rank and audience are targeted based on the quality and type of content you fill in on your website. This is the most basic and important parameter of SEO, and it is the reason why content is considered to be the king of SEO. Always create content that is one of a kind, and under no circumstances should you ever copy text from another source.
This is because everyone writes their content to appeal to a specific target and audience, and search engines despise duplicate content and will never give you a boost in your search engine rank. Come and be a part of Our SEO training Institute to learn the skills of search engine optimization with a comprehensive understanding.
Use heading in your webpage
Make use of headings on your website. If at all possible, include headings in the articles you write. On your website, you can make use of heading tags with the formats H1, H2........., H5, and H6. The most important heading is H1, and the least important is H6. Because search engines give more weight to keywords that are used in headings, you should always make an effort to write organized articles that contain headings and focus on important keywords in the headings. There should only be one H1 tag on a single webpage, but multiple H2 tags and various other heading tags can be used in an article.
Maintain Keyword Density and Proximity in article
Keep an eye on the keyword density as well as the proximity in the article. It is acceptable for the distance between keywords to be the same or slightly different; however, keywords should never be used in the same article more than once or so closely together. This is a technique known as "keyword proximity." Always make an effort to keep the keyword close by in the article. In addition, it is essential for the content you are creating to have your keyword present in the very first paragraph.
In an article, the keyword should be used at a healthy ratio, but it should never be overused. Not only is it poor SEO practice to fill an article with keywords and repeatedly use the same ones in the same article, but doing so may also hurt your position in search engine results. Always make an effort to keep the keyword density in your article at no more than 2%–3%, and always make an effort to target no more than 4-5 keywords in a single piece of content.
Always optimize images used in WebPages
Always optimize the images that are used in web pages. Since search engines can't read images, optimizing the images that are used in your website is an absolute necessity. Alternate text should always be used for your images, and you should target important keywords within it. in order for the search engine to be able to associate your image with your topics and give you a higher ranking in the search results.
What is Off-Page SEO?
The goal of off-page search engine optimization (SEO) is to raise the overall authority of your domain by obtaining links to it from other websites.
This can serve as a useful analogy for how authority is exercised. If you have a bathtub in which rubber duckies are placed (the ducks represent your pages), and you begin to pour water into the bathtub (representing links), your duckies will eventually float to the surface of the water.
To give you an example, this is how a website like Wikipedia ranks for pretty much everything there is to rank. Its bathtub is filled with so much water that if you place another rubber duck in it, it will float to the top of the water without any additional effort being required on your part.
There is a score that determines how authoritative your website is in comparison to other websites. This score is referred to as "Domain Authority." You can check your score by entering the name of your domain into this box.
How to optimize for off-page SEO
There are many different aspects that play a role in determining your off-page SEO rankings. Even though they all have their own unique approaches, they all have the same overarching objective, which is to increase the credibility and trustworthiness of your website in the eyes of potential visitors.
Backlinks to the site
Social media marketing
Blogging and posting on other websites on their behalf
Unlinked brand mentions
Marketing based on influencers
The quantity and quality of backlinks that point to your website are the most important off-page SEO factors. The following are some examples of different ways that you can build links to your website.