When we think about digital ads, the first firm that springs to mind is Google Ads. It's mostly due to Google's monopoly on the search engine business.
The search engines generate $108 billion of the company's $147 billion in sales. It is the industry leader in online advertising because to its advertising solutions that allow you to target customers across platforms such as YouTube, Maps, and third-party websites.
Let's look at what Google Ads (formerly known as Google AdWords) is all about, how it may help your business, and how it can add value to your marketing efforts.
What are Google Ads?
When you search for something on Google, have you ever seen a result labelled 'Ad'? That's just Google Ads doing what it does best.
Google Ads allows businesses to pay to have their website highlighted. Websites can appear in multiple Google search results based on the keywords they bid on, the quality score, and other variables.
Remember that Google Ads and AdSense are two separate services. While AdSense is used by website owners to sell ad space, Ads is used by businesses to promote their website. And combining them may not be a good idea.
7 reasons why Google Ads can help your brand
Here are some of the reasons why you should join up for Google Ads.
1. Targeting capabilities
Marketers and salespeople understand the value of quality leads. At the end of the day, your ad campaign should achieve your brand's goals. With Google's algorithms improving by the day, you can be certain of reaching your intended audience.
You have the option of bidding on specific long-tail keywords or shorter ones. While the former allows you to target high-intent potential consumers, the latter may gain you more traction with fewer leads.
2. Ability to leverage audience’s intent
Have you ever had the feeling that Google knows more about your preferences than your best friend? Google's intelligent algorithms can identify user intent and serve them exactly what they require.
Assume you're advertising on social media or websites where the user's primary objective is to explore the web or interact on social media. Your advertisement must be engaging and effective enough to persuade users.
You can use Google Ads to target customers who are looking for a product that your company provides. This gives you a competitive advantage over other advertising platforms and allows you to generate more leads. if you want to become a google ads expert then you can join these top 5 google ads course.
3. Campaign controls
Another reason why internet ads are popular even among large corporations is because they are simple to implement. Companies do not require people with expensive MBAs to run a Google Ads campaign. This allows them to do the task with few resources.
Anyone, with a little training and basic marketing abilities, can launch a successful ad campaign.
What's more, you can scale a campaign practically instantly. There's no reason to limit your PPC spending if your profits are strong and you have a substantial marketing budget. This is why companies like Amazon, The Home Depot, and Lowe's invest millions of dollars each year.
4. Budget controls
It's difficult to believe, but there was a time when marketers struggled to keep their ad campaigns within budget. Placing hoardings throughout town, making radio broadcasts, or distributing flyers are all ineffective marketing strategies.
Google Ads combats unnecessary spending by giving you complete control over how your money is spent. You can target certain keywords, establish bid limitations, and set daily budget constraints. More importantly, you are only paid when an advertisement is clicked.
This way, your advertising dollars will only be spent on activities that are important to you.
5. Increased conversions
We are well aware of Google Ads' reach. However, the number of conversions is more important. Google Ads is no exception in this regard.
There is evidence that bought traffic conversions are twice as high as organic traffic conversions. You can simply become a top-ranked page in your business if you have a landing page with a solid message match and a focused design.
Furthermore, you categories users and serve them various material depending on Google Analytics data.
6. Creating brand awareness
Most digital marketing gurus concentrate on leads, sales, and the reach of Google Ads. In the midst of all of this, they wind up underestimating its brand-building potential.
The average American spends more than 3 hours every day on the internet. It indicates that your ad will most likely be seen several times by the same group of people. Whether or not they click on it, they become acquainted with your brand and its services.
7. Quick results
Gone are the days when you had to wait for your SEO managers to generate a significant amount of web traffic for you. The ability to improve search engine page rankings organically is dependent on domain authority. It improves over time based on elements such as the number of visitors to your website, backlinks, and the content's quality.
If you have the means, you can use Google Ads to get immediate results. If you have a product launch or an approaching event, you can generate enough attention or sales in a matter of days.
This does not imply that you must always rely on Google Ads. When you start getting enough organic traffic, you can work on search engine optimization (SEO) and stop using paid ads.
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